2024
The One Burger — case study
- Client:
- THE ONE BURGER
- Summary:
- A disruptive launch, ready for tomorrow
- Results:
- Simple+Competitive
- Fields:
- Web+Branding+Art Direction
Brand identity
Brand strategy and identity design
I create brands that are bold and simple: naming, strategy, visual identity, packaging and art direction — plus the rationale behind every decision, so the whole team stays on track long after launch.
Who it's for
- Founders launching a new brand.
- Companies with scattered assets that need one consistent system.
- Brands with an outdated perception that need a refresh.
- Restaurants, hospitality and consumer products that need packaging and a strong presence.
What you get
- Brand strategy and positioning.
- Naming.
- Visual identity: logo, colour, typography and imagery.
- Brand guidelines and brand systems.
- Packaging.
- Art direction, photography and campaigns.
Proof from the trail
2024
2021
FUGU Studio — case study
- Client:
- FUGU CGCA
- Summary:
- Design needs to be brave
- Results:
- Behance Badge
- Fields:
- Strategy + Branding + Art Direction
2021Vandama Hotel — case study
- Client:
- Vandama Hotel
- Summary:
- A premium countryside getaway
- Results:
- +25% website visitors
- Fields:
- Branding+Art Direction+UI
2020Abarth Rebranding — case study
- Client:
- Abarth
- Summary:
- Car Manufacturer Rebranding
- Results:
- 'Abarthed' Brand
- Fields:
- Branding+Visuals
How we'll climb
Every project follows the Journey to Success: Strategic Discovery, Vision Alignment and Impact Execution.
Questions about this service
What's included in a brand identity project?
It depends on the climb. For The One Burger it meant naming, strategy, identity, packaging and website; for Vandama Hotel, a refreshed identity, website, photography and campaign. Each proposal lists exactly what you get.
What if I don't have a clear brief yet?
No problem — I can help shape it. Clarity is part of the work, and often where the most value comes from.
How do you price brand projects?
Each climb is different. I offer fixed-scope proposals or tailored retainers depending on your needs, pace and vision.
Will I work with you or with a team?
Most projects are led entirely by me. When a brand needs more hands — 3D, production, motion — I bring in FUGU, and you still work directly with me.
