
2026Gobrador — case study
- Client:
- Quince con Ochenta
- Summary:
- Public tenders that fit your company
- Results:
- 1.3M+ tenders analysed
- Fields:
- Product Design+SaaS
AI product design
AI only adds value when people understand it and stay in control. I help teams decide where AI earns its place in a product and design the experience around it — clear inputs, explained outputs, sensible fallbacks and cost under control. With Quince con Ochenta, we can also build it.

2026
2026
2025
2023Every project follows the Journey to Success: Strategic Discovery, Vision Alignment and Impact Execution.
An AI product designer decides where AI genuinely helps users and designs the experience around it: how people give input, how results and their reasons are shown, what happens when the AI is unsure or wrong, and how humans stay in control.
By explaining outputs, showing confidence, keeping a human in the loop for important decisions and designing clear fallbacks. Gobrador, for instance, sorts tenders with a traffic light — fits, review, discard — and explains why.
Yes, through Quince con Ochenta, the studio I co-founded: we develop AI agents, assistants and automations connected to your data, with usage costs under control from day one.
Absolutely. A discovery session is often the best first step to map where AI saves time or adds value, and where it doesn't.