The one. Burger
Journey logbook
The one is perfect, no need to think
Challenge
I partnered with Fugu's team to help them develop a great brand for a client from Barcelona, Spain. The client was looking for some help to get a powerful identity that could translate his ideas into reality. After several collaborative and creative meetings with Fugu and the client, we designed 'The One.'
Goal
The goals were:
-Creating a bold yet simple design for his restaurant.
-Matching his tone and creating a brand that embraces the spirit of the restaurant.
-Future-proofing the design.
-Limiting the aesthetics to the essentials. They offer a very limited amount of burgers, and the design should reflect that too.
-Creating a strategy for the whole product.
-Developing an enticing website.
-Giving birth to the name, and to every visual.
-Creating a packaging that could hold both the food+drinks and the concepts behind the brand.
Solution
I helped Fugu by leading the brand aspect of the project and its translation into other mediums like the website. My role was to provide a good rationale for every design decision and to support the team in order to achieve a simple, yet powerful brand image that is consistent and looking forward to new challenges. 'The One.' And that's it.
how i helped
I provided Fugu's team with:
· A powerful brand and naming for the business that can hold up with the ideas of the owner.
· A pretty cool packaging design, stackable, bindable and with two different areas: one for the cold drinks and the other to keep the food warm as long as possible.
· The strategy behind the brand and the rationale to keep everyone on track during the project.
· Website design for desktop and mobile, and developer handoff, so they could later code it and make it work.
· Some AI-generated content to save costs during the concept approvals by the client.
· Facilitation during client meetings, ensuring both parties understood which aspects were flexible and which were more rigid.
· And lots of passion, as usual!
