# Lander Zaro

> Lander Zaro is a product designer specialised in SaaS, data platforms and AI products, and a brand designer who works as a Design Sherpa: a strategic guide for founders and teams facing complex launches, rebrands and digital products. He is the co-founder and product designer of Quince con Ochenta, the studio behind Gobrador.

Lander Zaro (also known as LZ) is a product designer specialised in SaaS, data and AI products, and a brand designer, based in Las Palmas de Gran Canaria (Spain) who works with clients worldwide. He calls his role 'Design Sherpa': like a mountain guide, he helps founders and teams navigate complexity, set priorities and move forward with clarity — from brand strategy and identity to product design, design systems and websites. He co-founded Quince con Ochenta, a digital product studio that builds its own products (such as Gobrador, a public tender intelligence SaaS for Spanish companies) and custom software, apps and AI for businesses.

## Key facts

- Role: Design Sherpa — product designer, brand designer and strategist; co-founder and product designer of Quince con Ochenta (Gobrador).
- Specialisms: product design for SaaS and data platforms, and AI product design — designing LLM-powered features, AI assistants and agents, automations and explainable recommendations (e.g. Gobrador explains why each public tender fits or not).
- Based in Las Palmas de Gran Canaria, Spain; works in English and Spanish with teams in Europe, the US and Asia.
- 80+ projects delivered; 6 Awwwards milestones; work featured in 2 Behance galleries.
- Notable work: GTAI Wirtschaftsdaten Kompakt (economic data platform for Germany Trade & Invest, with 23degrees), 23degrees.io platform redesign, The One Burger brand (Barcelona, with FUGU), Nike React 270 Bauhaus concept website, Vandama Hotel identity and website.
- Founder of the creative studio FUGU CGCA, which he brings in when projects need a larger team.
- Method: 'Journey to Success', three phases inspired by Ted Goas' Three-Diamond method — Strategic Discovery, Vision Alignment, Impact Execution.
- Engagements: fixed-scope projects, retainers, one-off strategy sessions, audits and ongoing creative check-ins; usually booked 2–4 weeks ahead.

## Services

- [Product design for SaaS, data platforms and apps](https://landerzaro.com/services/product-design): I design digital products end to end — from UX strategy and research to UX/UI, design systems and developer hand-off — for SaaS companies, data platforms and start-ups. As co-founder and product designer of Gobrador, I also design a SaaS of my own every day.
- [AI product design: features, assistants and agents people trust](https://landerzaro.com/services/ai-product-design): AI only adds value when people understand it and stay in control. I help teams decide where AI earns its place in a product and design the experience around it — clear inputs, explained outputs, sensible fallbacks and cost under control. With Quince con Ochenta, we can also build it.
- [Brand strategy and identity design](https://landerzaro.com/services/brand-identity): I create brands that are bold and simple: naming, strategy, visual identity, packaging and art direction — plus the rationale behind every decision, so the whole team stays on track long after launch.
- [Website design that drives action](https://landerzaro.com/services/web-design): I design websites that turn visitors into action instead of confusion: clear messaging, strong art direction and UX/UI for desktop and mobile, prepared for a smooth hand-off to your developers.
- [Design strategy consulting, audits and discovery](https://landerzaro.com/services/design-consulting): Not every journey requires full execution. I help founders and teams clarify direction, align stakeholders and validate decisions — with one-off strategy sessions, audits and ongoing creative check-ins.

## Projects

- [Quince con Ochenta](https://landerzaro.com/work/quince-con-ochenta): Quince con Ochenta (15/80) is the digital product studio Lander Zaro co-founded in Las Palmas de Gran Canaria: own products like Gobrador, plus custom software, apps and AI.
- [Gobrador](https://landerzaro.com/work/gobrador): Gobrador reviews Spain's public tenders every hour and tells each company which ones fit its activity, region, budget and requirements. Product 001 of Quince con Ochenta.
- [GTAI Wirtschaftsdaten Kompakt](https://landerzaro.com/work/gtai): Product design for GTAI Wirtschaftsdaten Kompakt with 23degrees: 150+ countries of economic data turned into an interactive platform with 50+ components and 10+ chart types.
- [The One Burger](https://landerzaro.com/work/the-one-burger): Naming, brand strategy, identity, packaging and website for The One, a Barcelona burger restaurant, created with FUGU. Recognised on Awwwards.
- [23degrees.io](https://landerzaro.com/work/23degrees): Product design for 23degrees, a data visualisation platform: new visual system, UX/UI for the whole product line, 120+ screens and 300+ Figma components.
- [Nike React 270 Bauhaus](https://landerzaro.com/work/nike-bauhaus): A concept website celebrating the Nike Air Max 270 React Bauhaus edition: UX/UI, After Effects animation, sound design and 3D renders. Recognised on Awwwards.
- [FUGU Studio](https://landerzaro.com/work/fugu-studio): Strategy, art direction and branding for FUGU CGCA, the creative studio founded by Lander Zaro. Featured on Behance and recognised on Awwwards.
- [Vandama Hotel](https://landerzaro.com/work/vandama): New identity, art direction, website, photography and campaign for Vandama, a countryside hotel with spa and golf: 25% more website visitors and 20% more newsletter sign-ups.
- [Abarth Rebranding](https://landerzaro.com/work/abarth-rebranding): A rebranding for Abarth that blends a racing pilot with the brand's mythical scorpion to modernise its image for younger audiences without losing its heritage.
- [Earworm App](https://landerzaro.com/work/earworm-app): Branding and UX/UI for Earworm, an app that identifies the song stuck in your head from singing or humming and helps you deal with it.
- [DPOT Gaming Launcher](https://landerzaro.com/work/dpot-gaming-launcher): Branding and UX/UI for DPOT, a gaming launcher that unifies Steam, Origin, Riot Games, Microsoft Store and Battle.net games in one place.
- [Rereview](https://landerzaro.com/work/rereview): Identity and visuals for Rereview, a proofreading tool with an overlay that integrates into writing platforms and suggests grammar, spelling and style fixes.
- [Peloton Energy Drink](https://landerzaro.com/work/peloton): Brand identity, web design and packaging for Peloton, an energy drink for delivery cyclists focused on visibility and stamina.
- [Mauna Editorial](https://landerzaro.com/work/mauna-editorial): Branding and UX/UI for Mauna Editorial, a publisher that mixes curated books with randomly generated books crafted by top creators.

## Writing

- [AI in the Product Design Process: Where It Helps and Where It Doesn't](https://landerzaro.com/blog/ai-in-the-product-design-process): How AI fits each phase of product design — discovery, alignment and execution — where it saves time, where it adds risk, and how to use it without losing judgement.
- [Design Systems That Scale: What 300+ Components Taught Me](https://landerzaro.com/blog/design-systems-that-scale): How to build a design system that scales with your product: lessons from redesigning 23degrees (120+ screens, 300+ components) and GTAI's modular data platform.
- [Designing a SaaS From Zero: 6 Lessons From Building Gobrador](https://landerzaro.com/blog/designing-a-saas-from-zero-gobrador): Six product design lessons from building Gobrador, a public tender intelligence SaaS: show value before sign-up, translate jargon, explain decisions and listen to pivot.
- [Designing AI Features Users Trust: 7 UX Patterns](https://landerzaro.com/blog/designing-ai-features-users-trust): Seven UX patterns for AI features, assistants and agents people trust: explained outputs, visible confidence, human control and graceful fallbacks.
- [How to Design Data-Heavy Products: Lessons From GTAI's Economic Data Platform](https://landerzaro.com/blog/designing-data-heavy-products): How to turn dense data into clear decisions: lessons from designing GTAI's economic data platform — 150+ countries, 26+ sources, comparison tools and a scalable design system.
- [The Sherpa Spirit: Why You Should Be Fascinated With Their Work](https://landerzaro.com/blog/the-sherpa-spirit-why-you-should-be-fascinated-with-their-work): Why Sherpas — the guides behind every Everest climb — shaped Lander Zaro's approach to design and strategy, and what that means for ambitious brands.
- [Design Inspo 2024 — 06](https://landerzaro.com/blog/design-inspo-2024-06): Curiosity, looking back, diverse sources and the right moment to judge: Lander Zaro on gathering design inspiration, plus his picks for June 2024.
- [Always Look on the 7480C Side of Life](https://landerzaro.com/blog/always-look-on-the-7480c-side-of-life): Why Lander Zaro's brand uses Pantone 7480C (#00F08A): the psychology of bright green, how it works on screen and in print, and moodboards to see it in context.
- [Designing with Music, My Imperative Garnish](https://landerzaro.com/blog/designgarnishismusic): How music sets the mood, connects teams and feeds creativity — from earworms to album artwork — plus practical tips from designer Lander Zaro.
- [The Essence of Exactness: Choosing the Right Tools for Creative Success](https://landerzaro.com/blog/the-essence-of-exactness-how-the-right-tools-transform-your-creative-space): Why the right tools matter for designers and businesses — ergonomics, organisation, reliability, scalability — and how to assess your toolkit, by Lander Zaro.
- [The Role of Product Design: A Digital Swiss Knife](https://landerzaro.com/blog/the-role-of-product-design-a-digital-swiss-knife-for-success): What a product designer does, how it differs from industrial design, and how to choose the right designer for your team — by product designer Lander Zaro.
- [Try Others' Methods. Create Your Method](https://landerzaro.com/blog/try-others-methods-create-your-method): How the Pomodoro technique works in six steps, who it helps, and why Lander Zaro built a free focus timer and resource toolset to help you find your own method.

## More

- [About Lander Zaro](https://landerzaro.com/about): Lander Zaro is a product and brand designer in Las Palmas de Gran Canaria, co-founder and product designer of Quince con Ochenta and Gobrador, working worldwide.
- [Method](https://landerzaro.com/method): How Lander Zaro works: a three-phase design method — Strategic Discovery, Vision Alignment and Impact Execution — inspired by Ted Goas' Three-Diamond method.
- [Contact and FAQ](https://landerzaro.com/contact): Hire Lander Zaro for product design, brand strategy or a one-off strategy session. Email landerzaro@landerzaro.com — answers to common questions inside.
- [Full text for LLMs](https://landerzaro.com/llms-full.txt)
- [Versión en español](https://landerzaro.com/es/)

## Contact

- Email: landerzaro@landerzaro.com
- LinkedIn: https://www.linkedin.com/in/landerzaro
- Behance: https://www.behance.net/landerzaro
- Dribbble: https://dribbble.com/landerzaro
- X / Twitter: https://twitter.com/LanderZaro